Selected Projects

Brand Identity

Building brands from the ground up, shaping everything from logos and colour systems to typography and design systems. Each decision is made with strategy and care, creating brands that feel connected, purposeful, and simple. Work that carries across every piece of collateral, and gives teams something they can confidently stand behind.

Selfwealth
Brand RefreshSocialsOOH

Selfwealth

Brand design system implementation, two full refreshes, and a national OOH awareness campaign.

View Case Study → View Work →
The Valiants
IllustrationPrint

The Valiants

Album cover artwork for an indie punk rock band.

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Two Sense
FashionIdentity

Two Sense

Contemporary vintage fashion label with a Wes Anderson-inspired palette and logo design.

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Balor Australia
IdentityPackaging

Balor Australia

Logo, branding and packaging for a local handmade beauty company.

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Melbourne Ponds
LogoIdentity

Melbourne Ponds & Gardens

Logo and brand identity for a premium pond cleaning and landscaping business.

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Hands on Heart
NFPLogo

Hands on Heart Australia

Logo design for a not-for-profit dedicated to teaching CPR.

View Work →

Like what you see?
I'd love to work with you.

josephine.de.maria@gmail.com