Selected Projects

Brand Identity

I build brands from scratch. Logos, colour systems, typography, design systems, and the thinking behind all of it. Work that holds up across every touchpoint and gives teams something they can actually use.

Brand Identity Strategy Motion

Y Careers Brand Ideation and Rollout

I built the Y Careers brand from the ground up. Strategy workshops with young people, a full visual identity targeting three distinct audience groups, a Figma design system, social content, campaign materials, video, and animation.

View Case Study →

Selfwealth

Brand design system, two full refreshes, and a national OOH campaign rolled out across Melbourne.

The Valiants

Full visual identity for an indie punk rock band. Album artwork, merch, and brand collateral.

FashionIdentity

Two Sense

Contemporary vintage fashion label with a Wes Anderson-inspired palette and a detailed coin illustration mark.

SkincarePackaging

Balor Australia

Logo, branding and packaging for a local handmade beauty company. Nature, purity, and a premium feel.

Melbourne Ponds & Gardens

Logo and brand identity for a premium pond cleaning and landscaping business.

Hands on Heart Australia

Logo design for a not-for-profit dedicated to teaching CPR. Care and community at the heart of it.

Like what you see?

Open to freelance, contract, and full-time opportunities.

josephine.de.maria@gmail.com

0400 636 229 LinkedIn