Selfwealth is a share trading platform on a mission to make investing accessible for everyday Australians. I was their designer for two full brand refreshes, a national OOH campaign, social media, TikTok, motion graphics, and UX work.
Working closely with marketing and product teams, I translated complex financial information into design that felt approachable and clear. The goal was always to make Selfwealth feel credible without being intimidating. Finance that actually makes sense to a real person.
I built Selfwealth's brand design system from scratch and led two full refreshes. Both were about the same thing: making the brand feel more aligned with who Selfwealth was actually talking to. Everyday Australians who want to take control of their finances.
Open to freelance, contract, and full-time opportunities.
josephine.de.maria@gmail.com