Bringing social content to life from the initial idea through to the final edit. Covering writing, direction, filming, editing, and on-screen delivery. Creating stories that feel natural, considered, and true to each brand.
Reels · TikTok
Short-form Content
Reel
Brand Storytelling
A series showcasing real young people and how their traineeships are meaningful to them.
Reel
Trends Work
Social trends capture attention and are relatable to young people.
TikTok
ASMR
Engaging young audiences with visually compelling, sensory-driven content.
Reel
Voxpop Content
Street interviews are a familiar format, engaging when focusing on the right niche.
More Videos
TikTok
Humour is King
People want to be entertained. Getting a message across with funny content is always more effective.
Reel
Behind the Scenes
Audiences want to see the people behind the brand. Trends achieve this more naturally.
TikTok
Relatable Content
Audiences want to see content they can relate to. This became a recurring content series.
Reel
Hook First
Starting with a strong hook is the most effective way to hold attention.
Reel
Different Styles
Creating different content styles with relatable content is a way to keep audiences engaged.
TikTok
Hook First
Thrown right into walking to a point is a functional hook.
Reel
Advertising on Socials
Using a trending reel format to make a job ad that does not feel like a job ad.
TikTok
Hook First
While the content in this video may not be interesting to some, the faraway hook worked for views.
TikTok
Hook First
Walking and talking is engaging.
TikTok
Humour Works
First and formost people want to be entertained!
TikTok
Trends
Trends work. This video went viral.
YouTube · LinkedIn
Long-form Video Content
Featured
Showcasing Achievements
Highlighting a business partnership with an in-person induction.
LinkedIn
Highlighting partnerships
The sense of purpose companies experience in their partnership with Y Careers.
LinkedIn
Co-design workshops
Documenting the process of building a brand with the people it is made for.
YouTube
Internal content
A short welcome video I produced for new trainees, played at their first induction day.
YouTube
Tutorials
A platform tutorial I produced for Selfwealth customers. Clear, simple and to the point.