Hands on Heart Australia is a not-for-profit organisation dedicated to teaching CPR. It was founded by someone whose life was saved by CPR, and he wanted to give other people that same chance. We worked together to turn his vision into a brand identity that reflects the mission.
The logo needed to feel warm and human but carry real urgency. It centres hands in a gesture of care, a direct reference to the CPR act, while communicating community and connection. The goal was a mark that inspires trust and moves people to act.
Open to freelance, contract, and full-time opportunities.
josephine.de.maria@gmail.com