Hands on Heart Australia is a not-for-profit organisation dedicated to teaching CPR. It was founded by someone whose life was saved by CPR, and he wanted to give other people that same chance at life. We worked together to turn his vision into a logo that reflects the mission.
The logo needed to feel warm and human but carry real urgency. It centres hands in a CPR pose, while remaining light. The goal was a mark that inspires trust and moves people to act.