Melbourne-based Design Specialist and Brand Strategist

Life's too short to have no brand strategy.

Creating strategic, thoughtful work across brand, digital, video, motion, print, and social media. From the first concept to the final_final file.

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Brand IdentityMotion GraphicsVideo ContentDesign SystemsSocial StrategyUX & UI Brand IdentityMotion GraphicsVideo ContentDesign SystemsSocial StrategyUX & UI
Selected Work

Projects & Case Studies

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Brand Creation Strategy Motion

Y Careers Brand Ideation and Rollout

Brand ideation and creation. Visual identity, design system, social content, campaign materials, workshops with young people, video, and animation. Everything working together to tell a story.

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Selfwealth
Brand RefreshSocialsOOH

Selfwealth

Brand design system implementation, two brand refreshes, and a national OOH campaign.

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Video Content
FilmingEditingProduction

Video Content

TikToks, Reels, LinkedIn videos and YouTube tutorials. I write, direct, edit, and sometimes appear on screen.
Motion Graphics
StoryboardingAnimationMotion

Motion Graphics

Brining logos to life, animated explainers, and campaigns in motion. Animation makes brands feel alive!
Two Sense
FashionIdentity

Two Sense

Contemporary vintage fashion label with a Wes Anderson-inspired palette and logo design.
The Valiants
IllustrationPrint

The Valiants

Album cover artwork for an indie punk rock band.
Illustration
IllustrationDigital

Illustration

Character design, brand illustration, artwork, and custom icon sets.
Expertise

Why choose me?

01

Motion Graphics

I use motion to elevate brands. From social campaign animations to explainer videos, I make complex ideas feel simple and engaging.

02

Brand Identity

I build brands from the ground up. Logos, colour systems, typography, and design systems. The type of brands that scale with a company.

03

Video Content

I write, direct, and edit social video content for TikTok, Instagram, LinkedIn, and YouTube. I've run interstate shoots and manage everything from storyboarding to post-production.

A designer who thinks as much as she creates.

Josephine De Maria About Me

I'm a Melbourne-based Design Specialist and Brand Strategist with 10+ years of experience specialising in digital, video, motion, social media and content. I've built my career working as a one-person creative team in fast-paced environments, leading projects from ideation through to delivery.

I care about work that connects with real people. Whether I'm designing a brand system, shooting a TikTok, or building an animation, I want to tell a story.

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Need a designer?
I'd love to work with you.

josephine.de.maria@gmail.com
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