Y Careers

I ran workshops with young people to help shape our brand direction. These sessions made sure our visual identity and messaging actually reflected what our audience wanted, not what we assumed they'd like. The insights from these workshops directly influenced our tone of voice and overall brand approach, creating something that genuinely connected with the young people we work with.

I ran workshops with young people to develop our social media strategy, gaining valuable insights into how they actually use platforms and what content resonates with them. These sessions revealed what our audience genuinely wanted to see - from the types of Instagram stories that capture their attention to how they prefer career advice to be delivered. It meant our social media felt authentic and spoke their language instead of sounding like every other corporate account trying to be relevant.