Video Content

I create social media content from concept to completion, directing, writing, and often appearing in videos across platforms. I handle everything from scripting to filming and editing, creating authentic content that connects with each brand's audience.

Y Careers

My social media approach is strategically tailored to each platform's audience. Instagram content is B2C-focused, targeting young people with engaging, relatable posts informed by insights from our audience workshops. Meanwhile, LinkedIn features B2B content aimed at businesses, employers, and industry professionals with a more formal, business-focused tone and messaging strategy.

B2B LinkedIn content

B2C Reel

B2B LinkedIn content

Selfwealth

At Selfwealth, I created B2C video content focused on empowering everyday people to take control of their financial futures. The challenge was making investing feel approachable rather than intimidating, so I developed content that broke down complex financial concepts into digestible, engaging formats. My videos aimed to demystify investing and make it feel accessible and even fun, helping viewers build confidence to start their investment journey.

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